Comments on: Evolution or revolution? How big media is trying to fix journalism’s broken financial model

By: “No time like now to enter journalism,” says the Guardian’s Emily Bell. But where’s the money? « Media Bastard

Mon, 08 Mar 2010 16:17:53 +0000

[...] (branded content) and The Times (impending paywalls) have taken a different tack, as mentioned in a previous Media Bastard piece. The problem for the Guardian is that it has gone into direct competition with an organisation that [...]

By: Jonathon Oake

Jonathon Oake — Tue, 09 Feb 2010 13:51:12 +0000

Great post.

I don’t think there’s been all that much analysis of how the Mirror/Telegraph/Daily Mail etc have been approaching this. The focus has been more on Guardian vs News Int, and it’s clearly a lot more nuanced than that.

What the Mirror’s doing has been niche-ing down properties into core content strands, and in so doing creating a more rewarding, targeted experience for users, driving loyalty, but without losing UUs either (check the ABCes). This creates a more valuable environment for advertiser, so Mirror should be well placed in event of a much-rumoured recovery in advertiser CPMs (believe that when I see it!).

(PS: i work for the Mirror, but don’t speak for them here. this is my own viewpoint)

By: Tweets that mention Evolution or revolution? How big media is trying to fix journalism’s broken financial model « Media Bastard -- Topsy.com

Tue, 09 Feb 2010 12:02:29 +0000

[...] This post was mentioned on Twitter by Alex Walters, Alex Walters, Alex Walters, Alex Walters, Paul Hood and others. Paul Hood said: Great piece here by @alexwalters: a response to John Lloyd's comment on Journalism's 'broken financial model' http://bit.ly/aes0xn [...]